SUN SAFETY - OPDIVO
McCann
ACD CW: Tim Coleman
Art Sup: Brian Flemming
Senior AD: Jonathan Doucette
Senior CW: James Tarzian
After winning the social account for OPDIVO, we began looking at ways to make pharma as less pharma as possible. We took our Melanoma indication and turned it into a social campaign about skincare tips during summer. Our social posts in general earned an 8 to 1 ROI in the first year alone.
