Snuffed Out - CVS

BBDO
ECD: Tom Darbyshire
Senior AD: Bryan Barnes
Senior CW: Nedal Ahmed
AD: Jonathan Doucette
CW: John Olson

After being on the pitch team that helped win one of BBDO's largest accounts, our team quickly went to work on the relaunch of CVS into CVS Health. Far more than just a neighborhood Pharmacy, CVS Health would break ground on healthcare services to its customers as well as encourage healthy lifestyles by removing cigarettes from its stores.

From concept to launch day, I was part of the creation of print, digital banners, a booklet, as well as assisting on social media for #onegoodreason, that interacted with an outdoor installation created by Senior Team Bryan Barnes (AD) and Nedal Ahmed (CW).

The event received great fanfare and positive press for CVS Health. Even First Lady, Michelle Obama tweeted at us.

Gold ADDY - Consumer Integrated / Gold Region 2 ADDY - Integrated / Silver New York ADDY - Integrated / Silver New York ADDY - Out of Home

Stunt / Posters and booklets in CVS stores / Facebook / Instagram / X / Earned Media