you’re not you when you’re hungry - SNICKERS

An interactive ad (which can be updated seasonally), featuring silhouettes of various characters and creatures that mimic the actions of people walking by. The ad will be a screen, featuring audio effects of the silhouettes roaring, cackling, and moaning. This can be rolled out in different cities and countries with minimal updates needed (such as foreign copy on the screen). We can capture people interacting with the ad and launch it on Snickers’ social media and influencer channels.

Interactive Out-of-Home / Earned Media